Ctrl + K
Community Member
We should support secondary email addresses on accounts for deduplication purposes, without using those secondary emails for outbound communication.

Use case: someone may accidentally fill out a form with a different email address than the one we normally use for them. If that email is stored as a secondary email on the account, the CRM should recognize it as the same person/account and avoid creating a duplicate record.

Important behavior:
  • Primary email remains the only email used for outbound messages.
  • Secondary emails are used only for matching, deduplication, and account association.
  • If a form submission comes in from a secondary email, it should tie back to the existing account/contact rather than creating a new one.
  • The system should clearly show which email is primary versus secondary.
This would help keep account records cleaner while avoiding the risk of emailing the wrong address, emailing a contact twice, etc
1 reply
Community Member
Decile Base AI

Thanks so much for this detailed and well-thought-out suggestion! The use case makes a lot of sense, especially the distinction between emails used for outbound communication versus emails used only for matching and deduplication. We'll look into it!

As a quick note in the meantime: you can currently store an alternate email as a custom data point under the User Variables section when editing a contact. It won't handle automated deduplication the way you're describing, but it can at least keep the info on the record for reference.

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