How to View Event Page Click Tracking Analytics (?trk= Parameters)
Tags: events, analytics, tracking, networking, trk
Overview
Decile Hub includes built-in click tracking for event pages using ?trk= URL parameters. This lets you measure which channels (email, LinkedIn, website, etc.) drive the most event page views and RSVPs.
Setting Up Tracking
Append ?trk= followed by a source label to any event URL:
- https://yourfirm.decile.app/e/abc123?trk=linkedin
- https://yourfirm.decile.app/e/abc123?trk=email
- https://yourfirm.decile.app/e/abc123?trk=website
- https://yourfirm.decile.app/e/abc123?trk=newsletter
The label after ?trk= is freeform — use whatever source names make sense for your campaigns. Visits without a ?trk= parameter are recorded as "no_tracking_code."
Viewing Analytics
To view tracking analytics for an event:
1. Navigate to Networking > Events in the left navigation
2. Click on the event you want to analyze
3. On the event detail page, you'll see three analytics panels:
- Event Page Views — total number of page views for the event
- Tracking Code Performance — a bar chart showing page views broken down by tracking code (e.g., linkedin, email, website)
- RSVPs by Tracking Code — a bar chart showing confirmed RSVPs broken down by tracking code
These panels are visible to event organizers on the event show page.
How It Works
- When someone visits your event page with a ?trk= parameter, the visit is recorded automatically
- Each visitor is counted once per day (repeat visits within 24 hours are deduplicated)
- When a visitor RSVPs, their tracking source is associated with the RSVP record
- This lets you see not just which channels drive views, but which channels drive actual registrations
Tips
- Use consistent tracking codes across campaigns (e.g., always linkedin not sometimes `LinkedIn` or `li`)
- Share different tracked URLs in different channels to compare performance
- Check the RSVPs by tracking code chart to identify which channels have the best conversion rates, not just the most views