I am new to raising a venture fund and am focused on securing investors in the UK market. Should I focus more on attracting high-net-worth individuals, family offices, or institutions, and what approaches have proven successful in the UK ecosystem?
Decile Base AI
Mar 10, 2025
For a UK-based VC fund, focus initially on high-net-worth individuals and family offices, as they are more accessible for new managers. Build rapport and tailor your pitch to their interests. Institutional investors are harder to attract initially but can be targeted as your fund gains traction. Utilize platforms like LinkedIn and professional networks to identify potential LPs. Ensure compliance with UK regulations and consider standardizing on one currency. Engage connectors for introductions and maintain a strategic, persistent approach to networking.