In Norway you have to apply for a license from the Financial Supervisory Authority for either non-professional (more complex time and resource consuming) or professional investors. From the AWA today and comment that we should not approach family offices but HNWIs would you then recommend applying (when the time is right) for a licence towards non-professional investors?
Community Member
Europe has extensive laws governing general solicitation. There are pre marketing and post marketing laws. Some guidance for best practices everywhere in the world is below:
https://govclab.com/2022/06/28/general-solicitation/
https://govclab.com/2022/06/28/general-solicitation/