why do you consider prospecting the most important stage of the deal flow?

Prospecting is crucial in deal flow because it involves identifying and evaluating potential investment opportunities. This stage sets the foundation for the entire investment process, as it determines the quality and quantity of deals that enter the pipeline. Effective prospecting ensures that only high-potential opportunities are pursued, optimizing resources and increasing the likelihood of successful investments. It also helps in building a robust network and maintaining a competitive edge in the market.